OohLaLa Magazine Launch & Blog Awards Event

There's a new Irish fashion magazine on the market and it comes in the form of 'OohLaLa'. This new magazine is run by Fiona Masterson with the help of Ramona Nicholas, who you may know from Dragon's Den. I, along with many other bloggers, attended their launch and blog awards event on Tuesday the 13th of August. I thought it would be fun to share my thoughts and photos from the event!

Our amazing goodie bag including: So... Frangrance Spray; LA SPray Tan voucher; €20 Penneys Voucher; Cocoa Brown Tan; OohLaLa magazine; Jimmy Choo perfume sample & Essence nail polish

A cute tote available from Penneys

The event took place in 37 Dawson Street in Dublin. It's a bar and restaurant for those of you unfamiliar with the venue. It was a perfect central location, very modern with super cool decor. The actual party took place in a back room area, with a private bar and upstairs. The only downside was that so many people showed up that it was quite crowded and difficult to see people and meet other bloggers. As we walked in we were greeted with goodie bags and with a choice of a cocktail or a glass of prosecco. There was music being played all the time by the amazing DJ Her, I personally loved her music taste. There was even a nail bar being run by Tropical Popical!

Everyone mingled for a while and then there was the fashion show which showcased Penneys A/W Collection. I've never been a huge Penneys fan but they are really upping their game and I was really impressed by their new collection. I would definitely recommend checking them out for your winter coat this year as they had some amazing ones; leather, fur, plaid- you name it! Prices for coats range from around €31-€40. Another huge trend was mixed fabrics. Leather and plaid, sheer with sequins, denim and so much more. Definitely a trend to watch!
My favourite items from the collection are the embellished jumper (2nd line, 3rd picture) and a pair of black and gold ankle boots. I'll definitely be checking these out next time I hit the store.

After the fashion show, the blog awards commenced! They awarded five separate prizes. First up was Best Vlogger which was won by Leanne Woodfull over on Thunder & Threads. Best Fashion Blogger was Nuala from 'Penny & Polaroids' , Best Newcomer was Nessa from 'Lifes Lust Haves' and Best Beauty Blogger was Yavanna from 'Makeup Monster'. The overall winner, Blogger of the Year, was again Leanne from Thunder & Threads! She won a fantastic trip to London Fashion Week, a years column with OohLaLa and lots of other goodies!

Overall, it was a great night and a huge success. I'd like to thank all those at OohLaLa for organising the event and inviting me! I think this magazine is going to be a huge success and I'd definitely recommend going out and buying it! It's available now in most newsagents/supermarkets for €2.95.